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Inspecting What You Expect From Your Vendor Partners

Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI

  • Vendor Accountability Audits
  • GA4 & Looker Report Development
  • Dealer-Centric Digital Strategy
  • Educational Empowerment
  • Product-Agnostic Consulting
  • Time Optimization for Dealers
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What I'm Working On

Juggling analytics and Air Jordans like it’s an Olympic sport.

  • Facts Not Feelings
  • Blog
  • Current Podcast
  • Brooke Locker

Real conversations. No spin. Just strategies that move automotive forward.

Each week, Brooke C. Furniss brings together industry voices—from GMs and fixed ops directors to vendors and rising disruptors—to tackle what really matters in automotive. It’s bold, data-backed, and never afraid to challenge the status quo.
Whether you're in the lane or leading the pack, you'll walk away with something real you can use.
📍Available everywhere you listen—Apple, Spotify, YouTube, and more.

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The Blog: Real Data. Real Accountability.

From GA4 breakdowns and data hygiene guides to vendor audits and SEO checklists—this blog is built for dealers who want to understand what’s really happening behind the numbers.

Whether you're fixing bad setups, challenging vendor spin, or just trying to get clean, actionable insights—you’ll find something here to move your dealership forward.

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The kicks are real and a few are looking for new homes.

From deadstock Jordans to rare Nike and Adidas pairs, I’m releasing part of the collection.

Want a peek at the rotation? Let’s talk.

As Seen On ...

From national conferences to leading industry platforms, my work and insights are trusted by some of the most respected names in automotive.

Facts Not Feelings with Brooke C. Furniss

🔴 Furniss Fast Lane: AI’s Impact on Auto Training

🚀 Join us on Furniss Fast Lane this Friday at 12 PM CST as we turbocharge through the main highlights of 'How AI Transforms Auto Training: A Must-Watch!' Dive deep with us into the future of dealership training, where AI not only enhances learning but revolutionizes customer interaction and operational efficiency. Don't miss out on Brooke Furniss and Ben Chodor's key takeaways and lively discussion on how these innovations are driving the automotive industry forward. Tune in, engage, and drive your understanding beyond the limits! 👉 Set your reminders and engage with us live!

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Facts Not Feelings

Podcast

Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.

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Latest articles & insights

The Blog

Here's what I've been writing (and ranting) about lately.