I have worked with many people in the automotive digital arena in my 20 years working for an OEM and Brooke is the most knowledgeable, passionate, and forward-thinking professional I’ve met. I strongly recommend Brooke to anyone looking for practical solutions to move forward capturing more business today and in the future.
Inspecting What You Expect From Your Vendor Partners
Automotive Digital Marketing Professionals In Your Corner to Increase Your Dealership's ROI
If You're An Auto Dealer...
Maintaining close partnerships with your vendors plays a key role in attracting the right opportunities so you can reach your monthly goals.
But the complexity of modern digital marketing is enough to make any dealer:
- Wonder if Google Analytics is a foreign language. “GA4…is that a jet?”
- Admit that digital marketing scares the &*#@ out of them
- Confused about what their vendor partners actually do, let alone how to hold them accountable
- Nod in agreement in digital meetings when they actually have no idea what’s being discussed
- Unsure of which reports provide them with the data they need — or how to interpret it into actionable takeaways
- Skeptical about why the mountains of reports they receive from vendor partners always cast themselves in a favorable light
If you just asked yourself how we got inside your head, BZ Consultants Group is here to help.
Holding Dealership Vendor Partners Accountable
BZ Consultants is here to inspect what dealers should be expecting of their vendor partners, specifically their digital vendors. We are here to balance the scales, educate the dealer, and give back all that time the dealer would spend in meetings pouring over reports so that they can focus on customer experience and staff development. Being product agnostic, we reside to differentiate between facts and feelings and protect the dealer by making their success our top goal. In a concise report back to the dealer, we inform the dealer which partners are doing well, areas of improvement, and actionable items on how to attain optimum performance.
Facts Not Feelings
PODCAST
Every week, BZ Consultants Group’s CEO and Founder, Brooke C. Furniss, will be differentiating facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and better our industry. Sit back, grab your beverage of choice, and let’s continue to set the precedence of facts not feelings! Thanks for listening.
Client Testimonials
Serra Vonderhost
Market Manager | Genesis Motor America
Brooke is an industry expert dedicated to the success of her clients. Her deep knowledge of the automotive space and digital marketing shows in every piece of her work. Brooke is very detailed and thorough, giving her clients more than expected. Her industry connections allow Brooke to provide quick answers and resolve vendor issues rapidly. It is always a pleasure to chat with Brooke, and every time I do, I learn something.
Richard Edling
Modern Automotive Retail Leader
Brooke is one of those clients that when you have a call scheduled with her, it is a true breath of fresh air. Brooke knows her craft well and is exceptionally knowledgeable in the Digital Marketing space through the Automotive vertical. Collaborating and talking performance and strategy with Brooke is always nothing short of an absolute pleasure. I learn from her every time we get on the phone.
Sarah Ciociola
Paid Media Director PCG
Brooke is impressive. She has a great ability to translate the complex into the understandable, using a combination of verbal and visual demonstration abilities that are uniquely her own. She is extremely generous with her time and her knowledge, making her a natural mentor. Brooke is the sort of person you want representing your company to your customers, but also as an employee or colleague. She raises everyone’s game. I most enthusiastically recommend her to you.
Patrick Holt
Analyst
Brooke is one of the hardest working, most diligent, sincere and dedicated people I know. Her time at Dealersocket was when I spent the most time and had the most interaction with Brooke. She was extremely professional and always had a great spirit about her job and was always willing to help, even when she was not at the dealership and on her own time. She is great at everything she sets her mind to and is a huge asset for anyone who has the pleasure of doing business with her. I highly recommend Brooke to anyone looking to do business with her or her company.
Eric Hoffman
Automotive Executive
To say that Brooke is a powerhouse in our industry is a bit of an understatement. I’ve known Brooke for many years and have had the great pleasure of working alongside her. Along with her undeniable knowledge, she has the remarkable ability to foster positive conversations and ask impactful questions. Whether Brooke is speaking at a large or small event, she has the ability to not only draw the crowd in but get them to really consider the topic she’s discussing while keeping them energized and engaged. She’s an absolute true leader!
Amber Boesen
Partner Development Manager | CARFAX
